About Us

     The brand UPASANA J GUPTA is a tribute to Upasana’s grandmother. Being born in
a typical Marwari family, a sense of using bright colours and gota came very early to her.
Being constantly surrounded with festivals of India, she got obsessed with banarsi
sarees everyone wore. All this gave her a very fine knowledge about the handwoven
fabrics and helped her shape the basic aesthetics of a fashion industry.
Her vision to grow this brand became stronger after she joined NIFT-DELHI, giving
her traditional nostalgic values with a twist of modern minimalism.
To design and deliver, a modern outfit with a blend of traditional zing. A wearable art.
To empower women, we try and employ as many women as we can and educate them
with all the knowledge they need. “An educated women is an educated family”
To uplift the weavers and unsung artist of our country.